Especially if it's your video in the first place, and you plan to re-post it to other services, to maximize reach without duplicating effort. The upside for the content creator is that the TikTok logo watermark, complete with the creator's name, equals instant branding.
If you want to save a video via the desktop, you could always do a video screen capture-complete with the watermark, which lasts the length of the video and moves around.
That's the right thing to do if you want others to see it. You can't save videos on the desktop via, though you can easily share directly to your WhatsApp, Facebook, Twitter, Telegram, LinkedIn, or Pinterest account. One is Save video, like above, but scroll a bit and you'll see the option for Share as GIF. If you just want a little snippet of a TikTok video to use as an animated GIF, that's also an option-click the share button (the arrow pointing right) and look at the gray icons at the bottom. Downloading a video on the TikTok iOS app (Note: this only works if the creator marks the video as "Public." If it's listed as "Private," you won't see the save option.) The video is placed in your phone's camera roll, and you'll see options to share the video from there to SMS, Facebook, WhatsApp, or other services. Hold down a finger on the video, and in the menu that pops up, tap Save Video at the top. This is the easiest way to download a TikTok video, because you can instantly do it on your mobile device, right from within the TikTok app.
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